Alice Norsworthy is Executive Vice President of Marketing and Sales at Universal Orlando, and is responsible for the oversight of Universal Orlando’s Marketing and Sales divisions for Universal Parks & Resorts. In that capacity, Alice oversees all brand and retail marketing efforts, research and consumer insights, guest contact center, trade and distribution programs. She joined Universal Orlando in September 2008 and is on the Universal Orlando Foundation Board of Directors.
Previously, Alice served as Senior Vice President of Marketing for Royal Caribbean International. During her time there, she led the development and implementation of the marketing programs that grew the Royal Caribbean brand and launched the Freedom Class of cruise ships. Alice has also held a variety of senior roles at Walt Disney World.
Alice has been recognized by Advertising Age as one of America’s Top 50 marketers, and named one of the 100 Most Powerful Women in Travel three times by Travel Agent Magazine.
Alice is a graduate of the University of Florida in Gainesville.